Last week we emphasized just how important it is to build your email list. Email provides you with a direct connection to your target audience, with no social media algorithms or trends getting in your way. Your email list will serve as the backbone of your relationships with your potential customers.

But now, it’s time for the specifics. How do you actually build an email list? One way is to use paid Facebook ads to promote a lead magnet, which is something that provides value to your...