Episode #16: What Is Content Marketing & Why Is It Important?

An Interview with Byron White of WriterAccess

Today Oie interviews Byron White, the founder of WriterAccess, a content marketing platform that helps us write a lot of content for our website. Byron is a serial entrepreneur who expanded his content marketing agency into the platform we use to work directly with writers and strategists today. We’ll give you some of his insights and tips below, but be sure to listen to the full interview for even more great information!

What Is Content...

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Episode #12: Marketing 101: Lead Generation with Social Media

In the most basic sense, marketing is simply about finding and attracting the customers you want (and repelling those you don’t). You want to find and attract people who will benefit from your product or service, and more importantly, people who will find enough value in it that they are willing to pay for your services.

But you’ll need a deeper understanding of these potential customers. You can do this by conducting some market research to learn more about who they are, what...

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