As you might know, we at Bloomdocking are constantly researching and learning about the knowledge industry so we can share with you the latest strategies and trends that are prevalent today. Earlier this year, we bought an online course about how to build a membership-based business and have recurring income month after month.

As part of this course, we attended a three-day virtual live event where we learned a ton, so we want to share the top three things we learned from the weekend and...

We’ve mentioned the importance of collecting email addresses from your ideal audience before (listen to podcast #12), but today we want to re-emphasize this topic and go a little deeper for you!

Email addresses often sound like a slightly outdated marketing tactic, especially when compared to the constant parade of new social media platforms and other marketing channels that are always new and changing. But email is a consistent, reliable way of contacting your audience - one that has...

Our podcast is a huge part of our content marketing strategy. It helps us attract people who are interested in our business and lets us build relationships with listeners. To build on last week’s interview with Byron White from WriterAccess, this week we want to give you a behind the scenes look at how our podcast gets created. Michelle Luke, our strategic account manager at WriterAccess, is also joining us to share her role in the process.

Working with Michelle is key, as it leverages...

An Interview with Byron White of WriterAccess

Today Oie interviews Byron White, the founder of WriterAccess, a content marketing platform that helps us write a lot of content for our website. Byron is a serial entrepreneur who expanded his content marketing agency into the platform we use to work directly with writers and strategists today. We’ll give you some of his insights and tips below, but be sure to listen to the full interview for even more great information!

What Is Content...

It takes a special kind of person to be an entrepreneur. It’s a lot of work and requires a strong commitment to the business. But what exactly do you need to be a successful entrepreneur? On this week’s episode, Oie interviews Darren about what traits entrepreneurs need—and how you can develop them within yourself if you don’t already have them. 

Below, we’ve listed these nine traits and why they’re important. Listen to the episode to hear Darren talk...

We recently finished our first online workshop on how to determine if your business idea is feasible. It was so exciting to see nods of understanding from participants...and at times, a little disheartening to see confused looks. But either way, it was very fulfilling to get to know and understand our customers a little better!

Understanding our customers helps us learn and grow. We use what we learn to adjust and improve our workshop for the next round of customers.

As you think about your...

In the most basic sense, marketing is simply about finding and attracting the customers you want (and repelling those you don’t). You want to find and attract people who will benefit from your product or service, and more importantly, people who will find enough value in it that they are willing to pay for your services.

But you’ll need a deeper understanding of these potential customers. You can do this by conducting some market research to learn more about who they are, what...

For a while now, we’ve had a life goal of living life in an RV and traveling the country to explore new places, experience new things, and visit friends and family. This is a huge reason why running an online business is so important to us. It will give us the flexibility to travel wherever we want while providing the time and income to keep traveling and exploring new places.

Some of you might have similar life goals—in fact, this topic was suggested by a listener who wants to...